I really don't know what I think about it. I saw just the regular Pepsi at the store and come to find out this is a total rebrand of Pepsi products.
I don't know why they did this, there are a lot of articles out there that have quotes from big Pepsi players who say it was time for a change, but I can't understand it. This has got to be one of the most recognizable brands in history, and now they want to start over.
I didn't get this at first (because I only saw the original Pepsi at the store) but this is actually supposed to be a series of smiles... Yeah, Diet Pepsi is kinda smiling, Pepsi is totally smiling, and Pepsi Max is straight-up laughing!
Eh. Cute, I guess but man we're messin' with some American history here.
So what do the people say? While I like the new typeface, I can't say that I'm a fan of the new brand. What do you all think?
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2 comments:
Honestly, I like the new logo. Kind of Nu Art. They didn't need a change, but it will give collectors a chance to collect something new.
THANK YOU!
That new logo has been driving me nuts for months! I haven't been able to find someone who agrees with me....until now.
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